Company
Oct 10, 2018 |
New Sesotec Website for the US market
For Sesotec, one of the leading manufacturers of machines and systems for contaminant detection and material sorting, the ambition to achieve more customer and market orientation is a main driving force in corporate strategy decisions and in branding. In this context the corporate website is the most important information, communication and interaction instrument, and was therefore created completely new with respect to design, structure and content. As the USA is a very important market, Sesotec now offers a US website with tailored information e.g. regarding special products and contacts.
New structure in a new design
For the uniformity of content and brand design a new structure was developed that is based on the interests and usage behaviour of customers. "Attractive pictures should immediately fascinate website visitors, because a user only remains on the website if the first impression really fits", explains Benjamin Manzenberger, Senior Online Marketing Manager at Sesotec's corporate headquarters in Schönberg and responsible for the relaunch. On the homepage the visitor can directly reach the "Industries" and "Products" pages, and can use a "Burger" navigation that allows quick orientation and leads to various sub-items. The new Sesotec website features Responsive Design, which means its flexibility ensures the same user friendliness on the computer desktop, tablet and smartphone, and the full content is quickly available for the visitor. 
Informative content attractively presented
"The new website contains both short informative texts and also detailed articles. For example, we explain to our visitors where Sesotec systems can be used in their industries", explains Manzenberger. Many pictures and graphics are used to illustrate and supplement the texts. Links are used to inform the visitor about contents that also may be interesting for him.
